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Rogg Tech

Rogg TechMarketing Automation

Turn attention into leads. Turn leads into customers.

Visibility is only the beginning. We help you capture every enquiry, follow up consistently, nurture prospects and improve the path from first contact to purchase.

01Business challenges

Sound familiar?

  • Enquiries get lost

    Leads arrive by form, DM, WhatsApp and email, and some are never answered.

  • Slow replies

    By the time someone responds, the customer has bought elsewhere.

  • Follow-up depends on memory

    Reminders live in people's heads, so prospects go cold.

  • No view of the pipeline

    Nobody can say how many leads came in, from where, or what happened to them.

02Services & capabilities

What we do for you

Automated lead capture & CRM

Capture enquiries from your website, ads, landing pages, forms and supported channels, and manage them in one place.

Business valueFewer missed enquiries and a clear view of your sales pipeline.

Ask about this service
  • Centralise customer enquiries
  • Organise and qualify leads
  • Assign leads to the right team member
  • Track prospects through a sales pipeline
  • Trigger internal notifications and reminders
  • Record customer interactions, where supported

Automated follow-ups & customer communication

Structured message sequences triggered by enquiries, bookings, purchases and other events.

Business valueConsistent communication, without staff starting every routine message by hand.

Ask about this service
  • Welcome messages and enquiry acknowledgements
  • Sales follow-up reminders
  • Appointment confirmations and reminders
  • Customer onboarding messages
  • Renewal and service reminders
  • Post-purchase follow-ups
  • Customer reactivation campaigns

AI-powered customer engagement

AI-assisted chat assistants that answer common questions, explain your services, collect details, qualify leads and pass complex requests to a person.

Business valueFaster responses, routine questions handled efficiently, and customers who find what they need.

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  • Answers drawn from your approved business information
  • Lead qualification and detail collection
  • Hand-over to the right person for complex requests
  • Connection to your CRM, booking or support tools, where appropriate

Campaign & customer journey automation

Connected customer journeys across the marketing channels that suit your business.

Business valueMarketing that stays organised, relevant and consistent through the customer lifecycle.

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  • Follow up with visitors who submit an enquiry
  • Send relevant information after a resource download
  • Nurture prospects who aren't ready to buy yet
  • Re-engage inactive customers
  • Follow up after a purchase
  • Coordinate campaigns with sales activity

Marketing analytics & conversion optimisation

Reporting that shows how your marketing contributes to growth, based on the data and tools available.

Business valueBetter marketing decisions, backed by evidence of what actually drives results.

Ask about this service
  • Website traffic and visitor behaviour
  • Social media reach and engagement
  • Leads generated by each channel
  • Campaign cost and performance
  • Lead response time and conversion rates
  • Customer acquisition cost, where measurable
  • Return on ad spend, where revenue can be reliably attributed

03Benefits & outcomes

What changes for your business

  • No missed leads

    Every enquiry is captured, assigned and tracked.

  • Faster responses

    Customers get an immediate acknowledgement, day or night.

  • Consistent follow-up

    Sequences run on time, every time, without reminders.

  • Clear pipeline

    See where leads come from and what happens to them.

04Use cases

Where it makes a difference

USE CASE 01

Service business taking bookings

Enquiry → automatic reply → booking → reminders → follow-up after the visit.

USE CASE 02

Sales team with many leads

Leads from ads land in a CRM, get assigned and trigger follow-up tasks.

USE CASE 03

Online store

Post-purchase messages, review requests and win-back campaigns.

USE CASE 04

School or training provider

Enrolment enquiries answered, nurtured and tracked to registration.

05How it works

A clear path from first call to results

  1. STEP 01

    Map

    We map how leads reach you today and where they drop off.

    OutputLead journey map

  2. STEP 02

    Design

    We design the pipeline, messages and hand-overs with your team.

    OutputWorkflow design

  3. STEP 03

    Build & test

    We configure the tools and test every path before launch.

    OutputTested automations

  4. STEP 04

    Monitor & improve

    We watch results and refine the sequences over time.

    OutputPerformance report

06Plans & pricing

Marketing automation plans

Starting prices for every size of business. The exact scope and price are confirmed in a written proposal.

Solo & micro · 1–5 staff

Launch

For businesses starting to automate enquiries and follow-ups.

₦45,000/ month

+ ₦100,000 one-off setup

₦40,500 / month if paid yearly (save 10%)

Includes

  • Basic lead capture
  • One core lead management workflow
  • Welcome and enquiry acknowledgement messages
  • One follow-up sequence
  • Essential notifications
  • Basic reporting

Expected outcome

A more organised, consistent process for handling incoming leads.

Ask about Launch
Recommended

Small business · 6–20 staff

Growth

For businesses with steady lead generation and an active sales pipeline.

₦120,000/ month

+ ₦250,000 one-off setup

₦108,000 / month if paid yearly (save 10%)

Includes

  • Multiple lead capture workflows
  • CRM pipeline automation
  • Multi-step follow-up sequences
  • Appointment reminders, where applicable
  • Customer segmentation
  • AI-assisted customer engagement, where suitable
  • Campaign and funnel reporting

Expected outcome

Better coordination between marketing and sales, with fewer manual follow-ups.

Ask about Growth

Growing SME · 21–100 staff

Scale

For businesses managing more complex customer journeys.

₦300,000/ month

+ ₦600,000 one-off setup

₦270,000 / month if paid yearly (save 10%)

Includes

  • Advanced campaign automation
  • Multiple customer lifecycle workflows
  • Advanced integrations
  • AI-assisted engagement and lead routing
  • Retention and reactivation workflows
  • Enhanced reporting and optimisation
  • Priority support under agreed terms

Expected outcome

Connected marketing workflows and a clearer view of engagement and conversion.

Ask about Scale

Large organisation · 100+ staff, multiple teams or branches

Enterprise

For companies needing custom automation architecture, multiple teams and tailored governance.

From₦750,000/ month

+ ₦1,500,000 one-off setup

Includes

  • Custom automation architecture
  • Workflows across multiple teams
  • Advanced integrations
  • Tailored governance and permissions

Expected outcome

Marketing systems aligned with how your organisation works and what it measures.

Talk to us about Enterprise

Workflow counts, limits, response times and included integrations are set out in your proposal. Third-party software subscriptions (CRM, email or messaging tools) are billed separately. Prices are in Naira and exclude VAT where it applies.

07How we measure success

Clear objectives. Measurable progress.

We agree the measures that fit your goals, record a baseline and report against it every month.

  • Lead response time
  • Follow-up completion
  • Lead-to-opportunity conversion
  • Appointment bookings
  • Campaign engagement
  • Customer retention or repeat purchases, where relevant

08Questions

Questions we often get

Do I need to buy a CRM first?

Not necessarily. We'll recommend tools that fit your size and budget, or work with what you already use. Any software subscriptions are billed separately from our fees.

Will an AI assistant replace my staff?

No. It handles routine questions and collects details, then hands anything complex to a person on your team.

Can it work with WhatsApp?

We connect the channels your tools support. We confirm exactly which channels and integrations are included before work starts, and we test each one before it goes live.

What if I already run ads?

Good: automation makes them work harder. We connect your ad leads to the follow-up so none go cold.

Not sure where to start? Let's work it out together.

Book a strategy consultation and we'll recommend the marketing automation steps that will make the biggest difference first.